GRAND RAPIDS, MI – Beginning July 28, Meijer Stores, Inc., the popular Midwest retail grocer, will be the sole retailer to carry the cause-related bottled water products called Water Fight. Meijer is teaming up with Water Fight and Susan G. Komen for the Cure whose vision is a world without breast cancer.

Water Fight is the brainchild of Grand Rapids restaurateur and entrepreneur Joe Guglielmi (goo-yell-me), and is designed to raise funds for any number of major philanthropic efforts. Water Fight’s bottles will be packaged and promoted as charity fundraising promotion, with a percentage of bottle sales going to a charitable cause. Meijer and Susan G. Komen for the Cure have worked in the past to increase funding and participation at many of the Komen Races for the Cure held within its footprint. “As we like to say, ‘Pick a Fight, Not a Flavor,’” said Guglielmi. “This means that we can raise funds to find a cure for cancer, fight homelessness, world AIDS awareness, and all sorts of incredibly important causes.” A 24-pack of Water Fight will sell for $5.99 with $.50/case going to Susan G. Komen Race for a Cure.

“Combining business with real dollars to help our communities was something we wanted to be a part of,” said Stacie Behler, Vice President of Corporate Communication and Public Affairs at Meijer. “Breast cancer impacts so many of our employees and customers and we were proud to join Komen and Water Fight in providing a creative way for our customers to be a part of the fight.”

“Any time you raise your bottle of Water Fight with that pink label and take a sip of water you are doing something more than quenching your thirst,” explains Guglielmi. “You are not only contributing to the substantial efforts to find a cure for breast cancer, you are waving the banner of your cause, telling everyone that you’re in the fight to find a cure for this devastating disease, which will ultimately bring others into the fight. The potential for organizations like the Komen is phenomenal,” says Guglielmi.